Technisches SEO
Guides on the technical side of search: crawling, indexing, status codes, canonicals, redirects and sitemaps. Each article starts from a real issue found by a deep crawl and explains why it hides pages from search. We show how to find the affected pages and how to fix them on common platforms, including WordPress. The focus is on problems that affect many pages at once, because they cost the most visibility. Examples come from online shops, company websites and blogs. Read these guides before a redesign, a migration or a big content update.
02.10.2026 · 9 Min. LesezeitGoogle Search Console Setup: A Step-by-Step Guide
How to set up Google Search Console properly: choose the right property type, verify it, submit a sitemap, add users and know which reports…
01.10.2026 · 7 Min. LesezeitHTML Sitemap Pages: When They Still Help SEO and Visitors
An HTML sitemap is a page of links to your content. When it still helps crawling and visitors, when it adds nothing, and how…
01.10.2026 · 8 Min. LesezeitBlog on a Subdomain or Subfolder? The SEO Trade-Offs
blog.example.com or example.com/blog/? What really differs for SEO, when a subdomain is fine, and how to move a blog between them without losing traffic.
01.10.2026 · 8 Min. LesezeitURL Fragments and Hash URLs: How Search Engines Treat #
Everything after # in a URL is usually ignored by search engines. What that means for jump links, hash routing in single-page apps, tracking…
01.10.2026 · 8 Min. LesezeitInfinite Scroll SEO: Make Endless Pages Crawlable
Infinite scroll can hide most of your products or posts from search engines. Learn how to build it on real paginated URLs so every…
01.10.2026 · 9 Min. LesezeitLog File Analysis for SEO: What Your Server Logs Reveal
Server logs show what search engine bots really request on your site. Learn how to read them, what to look for and which SEO…
30.09.2026 · 8 Min. LesezeitRemoving AMP Pages Without Losing Search Traffic
Many sites keep AMP only out of habit. Learn when removing AMP makes sense and how to redirect AMP URLs, clean up tags and…
30.09.2026 · 8 Min. LesezeitWebP and AVIF: Choosing Image Formats for Faster Pages
WebP and AVIF can make images much lighter than JPEG and PNG. Learn how they compare, how to serve them with fallbacks and where…
30.09.2026 · 7 Min. LesezeitThird-Party Scripts: How Tags and Widgets Slow Your Site
Chat widgets, trackers and tag managers often cost more speed than your own code. Learn how to measure third-party scripts and load them without…
30.09.2026 · 8 Min. LesezeitCustom 404 Pages: What a Helpful Not Found Page Needs
A custom 404 page must return the right status code and still help lost visitors. Learn how to set it up, test it and…
30.09.2026 · 9 Min. LesezeitHacked Site SEO Spam: How to Find and Remove Injected Pages
SEO spam hacks add hidden links and fake pages that search engines index. Learn the warning signs, how to confirm the hack and how…
29.09.2026 · 8 Min. LesezeitIndexNow Explained: Should Your Site Ping Search Engines?
What IndexNow is, which search engines use it, how to set it up with a key file or plugin, what it does not do,…