#Anchor text

Anchor text is the clickable text of a link. It tells both readers and search engines what they will find on the page behind the link. Descriptive anchor text helps search engines understand the linked page, while generic words such as click here or read more add little. Empty anchors, for example image links without alt text, give no information at all. The articles under this tag explain how to write good anchor text for internal and external links and how to spot weak anchors across a site.