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Site SEO AI Audit · ブログ · International SEO

海外SEO

Guides for websites in more than one language or country. We explain hreflang, return links, x-default, language attributes and common mistakes that send visitors to the wrong version. Articles show how to audit every language version and fix broken links between them. We cover setups on WordPress with translation plugins and on custom platforms. Each guide ranks fixes by how many pages they affect. Read these articles before adding a new language or market to your site.

Migrating an International Site: ccTLDs to Subfolders and Back2026/09/03 · 8分で読めます

Migrating an International Site: ccTLDs to Subfolders and Back

How to move country domains into subfolders, or change an international URL structure: redirect mapping, hreflang, Search Console and monitoring.

How to Launch a New Language Version Without SEO Problems2026/09/02 · 8分で読めます

How to Launch a New Language Version Without SEO Problems

A step-by-step plan for adding a new language to your site: scope, staging, translation, hreflang, sitemaps, launch-day checks and the first 90 days.

Search Console for International Sites: Reports That Matter2026/08/31 · 8分で読めます

Search Console for International Sites: Reports That Matter

How to use Search Console on a multilingual or multi-country site: properties per version, country and folder filters, indexing checks and wrong versions.

hreflang on JavaScript and Headless Sites: What Can Go Wrong2026/08/30 · 7分で読めます

hreflang on JavaScript and Headless Sites: What Can Go Wrong

On JavaScript sites, hreflang, lang and canonical tags often appear only after rendering. How to serve them in the initial HTML and test what…

SEO for Right-to-Left Languages: Arabic, Hebrew and Persian2026/08/29 · 8分で読めます

SEO for Right-to-Left Languages: Arabic, Hebrew and Persian

How to launch Arabic, Hebrew, Persian or Urdu versions that work for readers and search engines: dir and lang attributes, mirrored layouts, URLs and…

Beyond Google: Bing, Baidu, Naver and Other Local Search Engines2026/08/28 · 8分で読めます

Beyond Google: Bing, Baidu, Naver and Other Local Search Engines

In some markets Google is not the only search engine that matters. How Bing, Baidu, Yandex, Naver and Seznam differ, and what that means…

Internal Linking on Multilingual Sites: Rules That Work2026/08/27 · 8分で読めます

Internal Linking on Multilingual Sites: Rules That Work

How to link within and across languages on a multilingual site: keep links in the page's language, use the switcher for cross-language links and…

How Google Detects the Language of a Page, and Why It Matters2026/08/25 · 8分で読めます

How Google Detects the Language of a Page, and Why It Matters

Google works out a page's language from its visible text, not from lang or hreflang. Learn what that means for mixed-language pages, templates and…

Multilingual vs Multi-Regional Sites: What Is the Difference?2026/08/24 · 8分で読めます

Multilingual vs Multi-Regional Sites: What Is the Difference?

Multilingual sites target languages; multi-regional sites target countries. Learn the difference, when you need each, and how it changes URLs and hreflang.

International Ecommerce SEO: Selling in Several Countries2026/08/23 · 8分で読めます

International Ecommerce SEO: Selling in Several Countries

How online shops rank in several countries: store structure, currencies, product data, hreflang for catalogs, shipping and legal pages, and the traps to avoid.

Should You Translate URL Slugs on a Multilingual Site?2026/08/21 · 8分で読めます

Should You Translate URL Slugs on a Multilingual Site?

Translated or original-language slugs? The SEO and usability trade-offs, handling accents and non-Latin scripts, and changing slugs without losing traffic.

Language Switcher Best Practices for SEO and Usability2026/08/20 · 7分で読めます

Language Switcher Best Practices for SEO and Usability

How to build a language switcher that search engines can crawl and visitors understand: real links, equivalent pages, native language names and no flags.

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