#Backlinks

Backlinks are links from other websites that point to pages on your site. Search engines treat them as one of the signals of trust and relevance, but only links that are earned naturally help. Paid, manipulative or automated links can lead to manual actions or simply be ignored. The articles under this tag explain how backlinks work, how to judge link quality and when a link profile needs attention. They also cover tools such as the Search Console links report and the disavow file, and when not to use them.