#Generative engine optimization
Generative engine optimization, often shortened to GEO, is the practice of making content easy for AI answer engines to find, understand and cite. The term appeared in academic research in 2023 and quickly spread into marketing. In practice it overlaps heavily with good SEO: crawlable pages, clear structure, accurate facts and a recognisable brand. The main difference is the goal, which is being quoted in an answer rather than only ranking as a link. Articles under this tag separate useful GEO practices from hype.
2026/10/02 · 8分で読めますQuery Fan-Out: How AI Search Breaks Down Questions
AI search often splits one question into many smaller searches before it answers. What query fan-out is, why it matters and how to write…
2026/10/01 · 8分で読めますDuplicate Pages in AI Search: Which URL Gets Cited?
When several of your pages say the same thing, AI answers may cite the wrong one, or an outdated one. How duplicates affect AI…
2026/10/01 · 8分で読めますPay-Per-Crawl and AI Licensing: Options for Site Owners
Beyond allow or block: pay-per-crawl, licensing terms and usage preferences for AI crawlers. What exists, how mature it is and what site owners can…
2026/10/01 · 7分で読めますAI Search for Hotels and Travel Businesses: What to Fix
Travellers now plan trips with AI assistants. What hotels, guesthouses and tour operators should fix on their websites so AI answers describe them correctly.
2026/10/01 · 8分で読めますSemantic HTML for AI Search: Markup That Helps Machines Read
AI crawlers extract passages from your HTML. How headings, lists, tables, main and article elements and clean markup help AI answers read and quote…
2026/09/29 · 8分で読めますYMYL Topics in AI Search: Health, Money and Trust
How AI search treats health, finance, legal and safety topics, why sources are chosen more cautiously, and how YMYL businesses can become trusted sources.
2026/09/29 · 8分で読めますAI Search in Other Languages: Visibility Beyond English
How AI assistants answer questions in languages other than English, which sources they use, and how to make each language version visible in AI…
2026/09/29 · 8分で読めますUnlinked Brand Mentions: Why They Matter in AI Search
Why mentions of your brand without a link matter more in AI search, where they come from, how to find them, and honest ways…
2026/09/29 · 8分で読めますPrompt Research: Finding the Questions People Ask AI
How to research the questions people ask AI assistants in your field: where to find real prompts, how to group and test them, and…
2026/09/26 · 8分で読めますChatGPT vs Perplexity vs Copilot: How Each Finds Sources
How ChatGPT, Perplexity and Microsoft Copilot find and cite web sources, which crawlers and indexes each relies on, and what that means for your…
2026/09/23 · 7分で読めますAI Search Glossary: 30 Terms Site Owners Should Know
Plain-English definitions of 30 AI search terms, from AI Overviews, GEO and RAG to crawlers, llms.txt, grounding and zero-click, for site owners and marketers.
2026/09/21 · 7分で読めますForums and Communities in AI Answers: What Businesses Can Do
Why forum and community discussions often appear in AI answers, how they shape what assistants say about your business, and how to take part…