#Keyword research

Keyword research is the process of finding the words and questions people type into search engines about your topic. It shows what your audience wants, how they describe it and which pages you need to answer those needs. Good research groups keywords by intent rather than chasing single phrases. It also helps you assign one main topic to each page so pages do not compete with each other. The guides under this tag explain practical keyword research, keyword mapping and how to use keywords naturally on a page.