#Search intent

Search intent is the goal behind a search query: what the person actually wants to find, learn or do. Queries are often grouped as informational, navigational, commercial and transactional, and each needs a different kind of page. A page that does not match the intent of a query rarely ranks well for it, however well optimized it is. Looking at the pages that already rank is the quickest way to understand the intent. The articles under this tag show how to read intent and shape your pages to match it.