#Title tags

The title tag is the HTML element that names a page for browsers and search engines, and it is usually the blue headline shown in search results. It is one of the strongest on-page signals of what a page is about, and it strongly affects whether people click. Common problems include missing titles, duplicate titles across many pages, titles that are too long and get cut off, and titles that search engines rewrite. A good title is specific, unique to the page and written for people first. The guides under this tag cover length, wording, templates and how to fix title issues at scale.