Международное SEO
Guides for websites in more than one language or country. We explain hreflang, return links, x-default, language attributes and common mistakes that send visitors to the wrong version. Articles show how to audit every language version and fix broken links between them. We cover setups on WordPress with translation plugins and on custom platforms. Each guide ranks fixes by how many pages they affect. Read these articles before adding a new language or market to your site.
1 окт. 2026 г. · Время чтения: 7 минInternationalized Domain Names: IDNs, Punycode and SEO
Domains with local letters like ü, ą or Cyrillic work in search, but they bring practical trade-offs. How IDNs and punycode work and when…
1 окт. 2026 г. · Время чтения: 8 минSEO Briefs for Translators: What to Hand Over
A translator can only localise for search if they know what to aim for. What to put in an SEO brief: keywords, glossary, limits,…
1 окт. 2026 г. · Время чтения: 8 минSEO for Multilingual Countries: Switzerland, Belgium, Canada
One country, several languages: how to structure URLs, hreflang, content and language switching for Switzerland, Belgium, Canada and similar markets.
1 окт. 2026 г. · Время чтения: 8 минTransliteration and SEO: Searches in Two Scripts
Many people search in Latin letters for Cyrillic, Greek, Arabic or Hindi words, or skip diacritics. How to research, target and structure pages for…
1 окт. 2026 г. · Время чтения: 8 минWrong Country Version Ranking? How to Diagnose and Fix It
Your UK page shows in the US, or the English page outranks the German one? A step-by-step way to find why the wrong country…
30 сент. 2026 г. · Время чтения: 8 минLocal Seasonality: Plan Content for Each Market’s Calendar
Seasons, holidays, sales periods and tax deadlines differ by country. Learn how to build a market calendar and time seasonal content for each language…
30 сент. 2026 г. · Время чтения: 7 минRunning International SEO: Roles, Workflow and Ownership
Multilingual sites fail less from bad hreflang than from unclear ownership. Learn which roles, workflows and routines keep every market version healthy.
30 сент. 2026 г. · Время чтения: 8 минGeneric ccTLDs Like .io, .co and .ai: How Search Treats Them
Some country domains, such as .io and .co, are treated as generic by Google. Learn what that means for targeting, when a gccTLD is…
30 сент. 2026 г. · Время чтения: 7 минChoosing Which Countries to Target First With SEO
Expanding abroad works best one market at a time. Use existing traffic, local demand, competition and real costs to choose which countries to target…
30 сент. 2026 г. · Время чтения: 8 минTranslation Widgets and Proxies: Will Translated Pages Rank?
Browser translation widgets and translation proxies look similar to visitors but behave very differently for SEO. Here is what crawlers see in each setup.
29 сент. 2026 г. · Время чтения: 8 минMulti-Country Local SEO: Offices and Profiles Abroad
How to run local SEO for a business with locations in several countries: business profiles, location pages per language, local citations, reviews and markup.
29 сент. 2026 г. · Время чтения: 8 минKeeping Translations in Sync When the Original Changes
How to keep translated pages in step with the original: tracking changes, deciding what to update first, workflows for small teams and the SEO…