#E-E-A-T

E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness, a set of concepts from Google’s Search Quality Rater Guidelines. It is not a single ranking factor or a score, but a description of what reliable content looks like. Signals such as clear authorship, first-hand experience, accurate sources and transparent business details support it. The same qualities make content more likely to be trusted and quoted by AI systems. Articles under this tag explain how to show these qualities on real pages.