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SEO guides in plain words: crawling, content, links, speed, structured data and AI search.
Sep 30, 2026 · 7 min readPop-Ups and Interstitials: Which Ones Hurt SEO?
Some pop-ups are harmless, others block the content searchers came for. Learn which interstitials cause problems and how to design pop-ups that do not…
Sep 30, 2026 · 8 min readRemoving AMP Pages Without Losing Search Traffic
Many sites keep AMP only out of habit. Learn when removing AMP makes sense and how to redirect AMP URLs, clean up tags and…
Sep 30, 2026 · 7 min readAI Search for Lawyers, Accountants and Consultants
Clients now ask AI assistants which lawyer, accountant or consultant to contact. Learn what those answers rely on and how professional firms can be…
Sep 30, 2026 · 7 min readRunning International SEO: Roles, Workflow and Ownership
Multilingual sites fail less from bad hreflang than from unclear ownership. Learn which roles, workflows and routines keep every market version healthy.
Sep 30, 2026 · 8 min readBoilerplate Text: How Repeated Blocks Affect Your Pages
Headers, footers, disclaimers and templated blocks repeat on every page. Learn when boilerplate is harmless, when it makes pages look alike and how to…
Sep 30, 2026 · 8 min readWebP and AVIF: Choosing Image Formats for Faster Pages
WebP and AVIF can make images much lighter than JPEG and PNG. Learn how they compare, how to serve them with fallbacks and where…
Sep 30, 2026 · 7 min readContent Syndication and AI Search: Who Gets the Credit?
Republishing articles on bigger platforms can win reach but lose the citation. Learn how syndication affects search and AI answers, and how to keep…
Sep 30, 2026 · 8 min readGeneric ccTLDs Like .io, .co and .ai: How Search Treats Them
Some country domains, such as .io and .co, are treated as generic by Google. Learn what that means for targeting, when a gccTLD is…
Sep 30, 2026 · 7 min readYears in Title Tags: When Adding the Year Helps
A year in a title can signal fresh content or make a page look stale in months. Learn when to add it, how to…
Sep 30, 2026 · 7 min readThird-Party Scripts: How Tags and Widgets Slow Your Site
Chat widgets, trackers and tag managers often cost more speed than your own code. Learn how to measure third-party scripts and load them without…
Sep 30, 2026 · 8 min readAI Crawlers and XML Sitemaps: What Is Known and What Helps
XML sitemaps were built for search engines, not AI assistants. See what is known about AI crawlers and sitemaps, and why a clean sitemap…
Sep 30, 2026 · 7 min readChoosing Which Countries to Target First With SEO
Expanding abroad works best one market at a time. Use existing traffic, local demand, competition and real costs to choose which countries to target…