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SEO guides in plain words: crawling, content, links, speed, structured data and AI search.
Sep 30, 2026 · 8 min readLong-Tail Keywords: How to Find Them and Use Them Well
Long-tail keywords are specific searches with lower volume and clearer intent. Learn where to find them, how to judge them and where on your…
Sep 30, 2026 · 8 min readCustom 404 Pages: What a Helpful Not Found Page Needs
A custom 404 page must return the right status code and still help lost visitors. Learn how to set it up, test it and…
Sep 30, 2026 · 8 min readAI Assistants Linking to Pages That Don’t Exist: What to Do
AI assistants sometimes send visitors to URLs your site never had, or to old ones. Learn how to find these 404s and which to…
Sep 30, 2026 · 8 min readTranslation Widgets and Proxies: Will Translated Pages Rank?
Browser translation widgets and translation proxies look similar to visitors but behave very differently for SEO. Here is what crawlers see in each setup.
Sep 30, 2026 · 8 min readVideo SEO: How to Get Embedded Videos Found in Search
Embedded videos are easy to publish and easy for search engines to miss. Learn how watch pages, VideoObject markup and video sitemaps get them…
Sep 30, 2026 · 9 min readHacked Site SEO Spam: How to Find and Remove Injected Pages
SEO spam hacks add hidden links and fake pages that search engines index. Learn the warning signs, how to confirm the hack and how…
Sep 29, 2026 · 8 min readYMYL Topics in AI Search: Health, Money and Trust
How AI search treats health, finance, legal and safety topics, why sources are chosen more cautiously, and how YMYL businesses can become trusted sources.
Sep 29, 2026 · 8 min readMulti-Country Local SEO: Offices and Profiles Abroad
How to run local SEO for a business with locations in several countries: business profiles, location pages per language, local citations, reviews and markup.
Sep 29, 2026 · 8 min readPricing Page SEO: Make Your Prices Findable and Clear
How to make a pricing page that ranks for pricing and cost searches and is quoted correctly by AI answers: content, prices in HTML,…
Sep 29, 2026 · 8 min readIndexNow Explained: Should Your Site Ping Search Engines?
What IndexNow is, which search engines use it, how to set it up with a key file or plugin, what it does not do,…
Sep 29, 2026 · 8 min readHelp Center and Documentation Pages in AI Answers
How to make help center and documentation pages usable by AI assistants: crawler access, task-based structure, versioning and retiring old articles.
Sep 29, 2026 · 8 min readKeeping Translations in Sync When the Original Changes
How to keep translated pages in step with the original: tracking changes, deciding what to update first, workflows for small teams and the SEO…