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SEO-Ratgeber in klaren Worten: Crawling, Inhalte, Links, Geschwindigkeit, strukturierte Daten und KI-Suche.
01.10.2026 · 8 Min. LesezeitDuplicate Pages in AI Search: Which URL Gets Cited?
When several of your pages say the same thing, AI answers may cite the wrong one, or an outdated one. How duplicates affect AI…
01.10.2026 · 7 Min. LesezeitInternationalized Domain Names: IDNs, Punycode and SEO
Domains with local letters like ü, ą or Cyrillic work in search, but they bring practical trade-offs. How IDNs and punycode work and when…
01.10.2026 · 8 Min. LesezeitListicle SEO: How to Write List Posts That Deserve to Rank
List posts are everywhere, and most are forgettable. How to plan, structure and write listicles that match search intent, earn trust and stay up…
01.10.2026 · 7 Min. LesezeitHTML Sitemap Pages: When They Still Help SEO and Visitors
An HTML sitemap is a page of links to your content. When it still helps crawling and visitors, when it adds nothing, and how…
01.10.2026 · 8 Min. LesezeitPay-Per-Crawl and AI Licensing: Options for Site Owners
Beyond allow or block: pay-per-crawl, licensing terms and usage preferences for AI crawlers. What exists, how mature it is and what site owners can…
01.10.2026 · 8 Min. LesezeitSEO Briefs for Translators: What to Hand Over
A translator can only localise for search if they know what to aim for. What to put in an SEO brief: keywords, glossary, limits,…
01.10.2026 · 7 Min. LesezeitEvent Page SEO: Make Upcoming and Past Events Findable
How to build event pages that rank: titles with date and place, key facts in text, Event markup, recurring event URLs and what to…
01.10.2026 · 8 Min. LesezeitBlog on a Subdomain or Subfolder? The SEO Trade-Offs
blog.example.com or example.com/blog/? What really differs for SEO, when a subdomain is fine, and how to move a blog between them without losing traffic.
01.10.2026 · 7 Min. LesezeitAI Search for Hotels and Travel Businesses: What to Fix
Travellers now plan trips with AI assistants. What hotels, guesthouses and tour operators should fix on their websites so AI answers describe them correctly.
01.10.2026 · 8 Min. LesezeitSEO for Multilingual Countries: Switzerland, Belgium, Canada
One country, several languages: how to structure URLs, hreflang, content and language switching for Switzerland, Belgium, Canada and similar markets.
01.10.2026 · 8 Min. LesezeitCase Study Pages: On-Page SEO for Proof and Results
Case studies are some of the most persuasive pages on a site, yet they rarely rank. How to title, structure and link them so…
01.10.2026 · 8 Min. LesezeitURL Fragments and Hash URLs: How Search Engines Treat #
Everything after # in a URL is usually ignored by search engines. What that means for jump links, hash routing in single-page apps, tracking…