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SEO-Ratgeber in klaren Worten: Crawling, Inhalte, Links, Geschwindigkeit, strukturierte Daten und KI-Suche.
13.08.2026 · 8 Min. LesezeitMultilingual Keyword Research: Finding Real Local Search Terms
How to research keywords in other languages and countries: seed terms, local SERPs, native reviewers and mapping terms to pages, without trusting translations.
13.08.2026 · 7 Min. LesezeitSEO-Friendly URLs: How to Write Clean Page Slugs
How to write clean, SEO-friendly URLs: slug rules, flat vs nested folders, parameters and duplicates, and how to change URLs safely without losing traffic.
13.08.2026 · 7 Min. LesezeitHTTP Status Codes for SEO: The Ones That Actually Matter
A practical guide to HTTP status codes for SEO: what 200, 301, 302, 304, 404, 410, 429, 500 and 503 tell search engines and…
13.08.2026 · 7 Min. LesezeitGoogle-Extended Explained: What Blocking It Does and Doesn’t
Google-Extended is a robots.txt token, not a crawler. Learn what it controls in Gemini, why it does not affect Search or AI Overviews, and…
12.08.2026 · 8 Min. LesezeitTranslation vs Localization for SEO: What Actually Changes
Translation changes the words; localization adapts the page to a market. See what to localize for SEO, from keywords and currency to metadata and…
12.08.2026 · 8 Min. LesezeitAnchor Text Best Practices for Internal and External Links
How to write anchor text that helps readers and search engines: types of anchors, internal vs external links, image links, empty anchors and site…
12.08.2026 · 7 Min. LesezeitWhat Is Technical SEO? A Plain Guide for Site Owners
Technical SEO without jargon: what it covers, how search engines crawl, render and index a site, and which technical issues to fix first on…
11.08.2026 · 8 Min. LesezeitAI Search Visibility Checklist: 25 Things to Audit
A 25-point AI search visibility checklist covering crawler access, rendering, indexing, content structure, trust and measurement, in order of priority.
11.08.2026 · 8 Min. LesezeitCanonical Tags and hreflang: How to Use Them Together
Canonical tags and hreflang answer different questions. Learn how to combine them and avoid the cross-language canonical that cancels hreflang.
11.08.2026 · 8 Min. LesezeitInternal Linking Strategy: A Step-by-Step Guide for SEO
Build an internal linking strategy that works: pick priority pages, add contextual links, write descriptive anchors, reduce click depth and audit links.
11.08.2026 · 7 Min. LesezeitSoft 404 Errors: What They Are and How to Fix Them
A soft 404 is a page that looks missing or empty but returns 200 OK. Learn the common causes, how to confirm them and…
10.08.2026 · 7 Min. LesezeitPerplexity SEO: How Websites Get Cited in Perplexity Answers
How Perplexity finds and cites sources, which crawlers it uses, and the practical steps that make your pages more likely to appear in its…