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Technisches SEO

Guides on the technical side of search: crawling, indexing, status codes, canonicals, redirects and sitemaps. Each article starts from a real issue found by a deep crawl and explains why it hides pages from search. We show how to find the affected pages and how to fix them on common platforms, including WordPress. The focus is on problems that affect many pages at once, because they cost the most visibility. Examples come from online shops, company websites and blogs. Read these guides before a redesign, a migration or a big content update.

HTML Sitemap Pages: When They Still Help SEO and Visitors01.10.2026 · 7 Min. Lesezeit

HTML Sitemap Pages: When They Still Help SEO and Visitors

An HTML sitemap is a page of links to your content. When it still helps crawling and visitors, when it adds nothing, and how…

Blog on a Subdomain or Subfolder? The SEO Trade-Offs01.10.2026 · 8 Min. Lesezeit

Blog on a Subdomain or Subfolder? The SEO Trade-Offs

blog.example.com or example.com/blog/? What really differs for SEO, when a subdomain is fine, and how to move a blog between them without losing traffic.

URL Fragments and Hash URLs: How Search Engines Treat #01.10.2026 · 8 Min. Lesezeit

URL Fragments and Hash URLs: How Search Engines Treat #

Everything after # in a URL is usually ignored by search engines. What that means for jump links, hash routing in single-page apps, tracking…

Infinite Scroll SEO: Make Endless Pages Crawlable01.10.2026 · 8 Min. Lesezeit

Infinite Scroll SEO: Make Endless Pages Crawlable

Infinite scroll can hide most of your products or posts from search engines. Learn how to build it on real paginated URLs so every…

Log File Analysis for SEO: What Your Server Logs Reveal01.10.2026 · 9 Min. Lesezeit

Log File Analysis for SEO: What Your Server Logs Reveal

Server logs show what search engine bots really request on your site. Learn how to read them, what to look for and which SEO…

Removing AMP Pages Without Losing Search Traffic30.09.2026 · 8 Min. Lesezeit

Removing AMP Pages Without Losing Search Traffic

Many sites keep AMP only out of habit. Learn when removing AMP makes sense and how to redirect AMP URLs, clean up tags and…

WebP and AVIF: Choosing Image Formats for Faster Pages30.09.2026 · 8 Min. Lesezeit

WebP and AVIF: Choosing Image Formats for Faster Pages

WebP and AVIF can make images much lighter than JPEG and PNG. Learn how they compare, how to serve them with fallbacks and where…

Third-Party Scripts: How Tags and Widgets Slow Your Site30.09.2026 · 7 Min. Lesezeit

Third-Party Scripts: How Tags and Widgets Slow Your Site

Chat widgets, trackers and tag managers often cost more speed than your own code. Learn how to measure third-party scripts and load them without…

Custom 404 Pages: What a Helpful Not Found Page Needs30.09.2026 · 8 Min. Lesezeit

Custom 404 Pages: What a Helpful Not Found Page Needs

A custom 404 page must return the right status code and still help lost visitors. Learn how to set it up, test it and…

Hacked Site SEO Spam: How to Find and Remove Injected Pages30.09.2026 · 9 Min. Lesezeit

Hacked Site SEO Spam: How to Find and Remove Injected Pages

SEO spam hacks add hidden links and fake pages that search engines index. Learn the warning signs, how to confirm the hack and how…

IndexNow Explained: Should Your Site Ping Search Engines?29.09.2026 · 8 Min. Lesezeit

IndexNow Explained: Should Your Site Ping Search Engines?

What IndexNow is, which search engines use it, how to set it up with a key file or plugin, what it does not do,…

Internal Site Search Pages: Keep Them Out of the Index29.09.2026 · 8 Min. Lesezeit

Internal Site Search Pages: Keep Them Out of the Index

Why internal site search result pages should usually stay out of Google, how to block them with noindex or robots.txt, and how to use…

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