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Guides on the technical side of search: crawling, indexing, status codes, canonicals, redirects and sitemaps. Each article starts from a real issue found by a deep crawl and explains why it hides pages from search. We show how to find the affected pages and how to fix them on common platforms, including WordPress. The focus is on problems that affect many pages at once, because they cost the most visibility. Examples come from online shops, company websites and blogs. Read these guides before a redesign, a migration or a big content update.
29. sept 2026 · 8 min lugemistInternal Site Search Pages: Keep Them Out of the Index
Why internal site search result pages should usually stay out of Google, how to block them with noindex or robots.txt, and how to use…
29. sept 2026 · 8 min lugemistWebsite Downtime and SEO: What Outages Do to Rankings
What happens to rankings when a website goes down, how long is too long, how to handle planned maintenance with 503, and how to…
29. sept 2026 · 8 min lugemistCrawl Stats Report in Search Console: How to Read It
A plain guide to the Search Console Crawl Stats report: what each chart and breakdown means, which patterns are normal, and which ones point…
29. sept 2026 · 8 min lugemistLast-Modified, ETag and 304: HTTP Caching Headers for SEO
How Last-Modified, ETag and 304 Not Modified responses help crawlers and visitors, how to test your headers, and caching mistakes that confuse search engines.
27. sept 2026 · 7 min lugemistSite Name and Favicon in Google Results: How to Set Them
Google shows a site name and favicon next to results. How it picks them, the WebSite markup and favicon rules to follow, and what…
26. sept 2026 · 7 min lugemistIndex Bloat: How to Find and Clean Up Unwanted Indexed URLs
Index bloat means search engines hold many URLs you never meant to rank. How to measure it, which URL types cause it, and how…
25. sept 2026 · 8 min lugemistJSON-LD vs Microdata vs RDFa: Which Structured Data Format?
Three formats can carry Schema.org structured data. How JSON-LD, Microdata and RDFa differ, which one to choose, and how to migrate from one to…
23. sept 2026 · 7 min lugemistBreadcrumbs for SEO: Navigation and BreadcrumbList Markup
Breadcrumbs help visitors and search engines understand where a page sits. How to design them, add BreadcrumbList structured data and avoid the common mistakes.
22. sept 2026 · 8 min lugemistOpen Graph Tags: How to Control Link Previews Everywhere
Open Graph tags decide how your pages look when shared in social apps and messengers. The tags you need, image sizes that work, and…
21. sept 2026 · 7 min lugemistLazy Loading and SEO: What to Lazy-Load and What Not To
Lazy loading saves bytes but can hide content from crawlers and slow your main image. What to lazy-load, what not to, and how to…
20. sept 2026 · 7 min lugemistURL Inspection Tool: How to Debug a Page Like Google
How to use Search Console's URL Inspection tool to see indexing status, the chosen canonical, rendered HTML and blocked resources, and when to request…
19. sept 2026 · 7 min lugemistWebsite Redesign Without Losing SEO: A Practical Guide
A redesign can quietly remove content, links and markup that search depends on. What to protect, what to compare before launch, and how to…