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Technical SEO

Guides on the technical side of search: crawling, indexing, status codes, canonicals, redirects and sitemaps. Each article starts from a real issue found by a deep crawl and explains why it hides pages from search. We show how to find the affected pages and how to fix them on common platforms, including WordPress. The focus is on problems that affect many pages at once, because they cost the most visibility. Examples come from online shops, company websites and blogs. Read these guides before a redesign, a migration or a big content update.

Internal Site Search Pages: Keep Them Out of the IndexSep 29, 2026 · 8 min read

Internal Site Search Pages: Keep Them Out of the Index

Why internal site search result pages should usually stay out of Google, how to block them with noindex or robots.txt, and how to use…

Website Downtime and SEO: What Outages Do to RankingsSep 29, 2026 · 8 min read

Website Downtime and SEO: What Outages Do to Rankings

What happens to rankings when a website goes down, how long is too long, how to handle planned maintenance with 503, and how to…

Crawl Stats Report in Search Console: How to Read ItSep 29, 2026 · 8 min read

Crawl Stats Report in Search Console: How to Read It

A plain guide to the Search Console Crawl Stats report: what each chart and breakdown means, which patterns are normal, and which ones point…

Last-Modified, ETag and 304: HTTP Caching Headers for SEOSep 29, 2026 · 8 min read

Last-Modified, ETag and 304: HTTP Caching Headers for SEO

How Last-Modified, ETag and 304 Not Modified responses help crawlers and visitors, how to test your headers, and caching mistakes that confuse search engines.

Site Name and Favicon in Google Results: How to Set ThemSep 27, 2026 · 7 min read

Site Name and Favicon in Google Results: How to Set Them

Google shows a site name and favicon next to results. How it picks them, the WebSite markup and favicon rules to follow, and what…

Index Bloat: How to Find and Clean Up Unwanted Indexed URLsSep 26, 2026 · 7 min read

Index Bloat: How to Find and Clean Up Unwanted Indexed URLs

Index bloat means search engines hold many URLs you never meant to rank. How to measure it, which URL types cause it, and how…

JSON-LD vs Microdata vs RDFa: Which Structured Data Format?Sep 25, 2026 · 8 min read

JSON-LD vs Microdata vs RDFa: Which Structured Data Format?

Three formats can carry Schema.org structured data. How JSON-LD, Microdata and RDFa differ, which one to choose, and how to migrate from one to…

Breadcrumbs for SEO: Navigation and BreadcrumbList MarkupSep 23, 2026 · 7 min read

Breadcrumbs for SEO: Navigation and BreadcrumbList Markup

Breadcrumbs help visitors and search engines understand where a page sits. How to design them, add BreadcrumbList structured data and avoid the common mistakes.

Open Graph Tags: How to Control Link Previews EverywhereSep 22, 2026 · 8 min read

Open Graph Tags: How to Control Link Previews Everywhere

Open Graph tags decide how your pages look when shared in social apps and messengers. The tags you need, image sizes that work, and…

Lazy Loading and SEO: What to Lazy-Load and What Not ToSep 21, 2026 · 7 min read

Lazy Loading and SEO: What to Lazy-Load and What Not To

Lazy loading saves bytes but can hide content from crawlers and slow your main image. What to lazy-load, what not to, and how to…

URL Inspection Tool: How to Debug a Page Like GoogleSep 20, 2026 · 7 min read

URL Inspection Tool: How to Debug a Page Like Google

How to use Search Console's URL Inspection tool to see indexing status, the chosen canonical, rendered HTML and blocked resources, and when to request…

Website Redesign Without Losing SEO: A Practical GuideSep 19, 2026 · 7 min read

Website Redesign Without Losing SEO: A Practical Guide

A redesign can quietly remove content, links and markup that search depends on. What to protect, what to compare before launch, and how to…

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