#Generative engine optimization
Generative engine optimization, often shortened to GEO, is the practice of making content easy for AI answer engines to find, understand and cite. The term appeared in academic research in 2023 and quickly spread into marketing. In practice it overlaps heavily with good SEO: crawlable pages, clear structure, accurate facts and a recognisable brand. The main difference is the goal, which is being quoted in an answer rather than only ranking as a link. Articles under this tag separate useful GEO practices from hype.
19. sept 2026 · 7 min lugemistSEO vs GEO vs AEO: What the Terms Really Mean
SEO, GEO and AEO explained side by side: where each term comes from, how much they overlap, what is genuinely different and what it…
14. sept 2026 · 7 min lugemistAI Search Myths: What Does Not Help Your Visibility
Common AI search myths debunked, from secret prompts and special schema to "SEO is dead", with what actually helps pages get found and cited.
1. sept 2026 · 7 min lugemistHow to Write Comparison Pages That AI Answers Trust
How to write honest X vs Y and alternatives pages that readers and AI answers trust: clear criteria, fair facts, tables, verdicts by use…
31. aug 2026 · 7 min lugemistHow AI Search Engines Work: Retrieval, Ranking and Answers
A plain explanation of how AI search engines work, from crawling and indexing to retrieval, answer generation and citations, and what it means for…
18. aug 2026 · 7 min lugemistWhy Bing Indexing Matters for AI Search Visibility
Several AI assistants rely on Bing's index in some way. Learn why Bing matters for AI search, how to check your coverage and how…
10. aug 2026 · 7 min lugemistPerplexity SEO: How Websites Get Cited in Perplexity Answers
How Perplexity finds and cites sources, which crawlers it uses, and the practical steps that make your pages more likely to appear in its…
7. aug 2026 · 8 min lugemistHow to Write Content That AI Answers Actually Quote
Practical writing patterns that make passages easy for AI assistants to quote: answer-first openings, clear headings, named entities and specific facts.
2. aug 2026 · 8 min lugemistWhat Is Generative Engine Optimization? A Plain Guide
Generative engine optimization (GEO) explained: how AI answer engines pick sources, what really differs from SEO and the practical steps that matter.