#AI search
AI search covers the assistants and answer engines that reply to a question with a written answer instead of a list of links. Examples include AI Overviews in Google results, chat assistants with web search and dedicated answer engines. These systems still depend on crawling, indexing and retrieving web pages, so classic technical SEO remains the foundation. What changes is how content gets used: passages are quoted, summarised and cited rather than simply ranked. Articles under this tag explain how AI search works and what site owners can realistically control.
Oct 2, 2026 · 8 min readQuery Fan-Out: How AI Search Breaks Down Questions
AI search often splits one question into many smaller searches before it answers. What query fan-out is, why it matters and how to write…
Oct 1, 2026 · 8 min readDuplicate Pages in AI Search: Which URL Gets Cited?
When several of your pages say the same thing, AI answers may cite the wrong one, or an outdated one. How duplicates affect AI…
Oct 1, 2026 · 8 min readPay-Per-Crawl and AI Licensing: Options for Site Owners
Beyond allow or block: pay-per-crawl, licensing terms and usage preferences for AI crawlers. What exists, how mature it is and what site owners can…
Oct 1, 2026 · 7 min readAI Search for Hotels and Travel Businesses: What to Fix
Travellers now plan trips with AI assistants. What hotels, guesthouses and tour operators should fix on their websites so AI answers describe them correctly.
Oct 1, 2026 · 8 min readSemantic HTML for AI Search: Markup That Helps Machines Read
AI crawlers extract passages from your HTML. How headings, lists, tables, main and article elements and clean markup help AI answers read and quote…
Oct 1, 2026 · 8 min readCommon Crawl and CCBot: What It Means for Your Website
What Common Crawl is, what its CCBot crawler collects, how the data is used for AI training and research, and how to decide whether…
Sep 30, 2026 · 7 min readVoice Assistants and AI Search: What Still Applies
Voice search promised a revolution, then AI assistants changed the game again. Learn which voice optimisation habits still matter and what has changed.
Sep 30, 2026 · 7 min readAI Search for Lawyers, Accountants and Consultants
Clients now ask AI assistants which lawyer, accountant or consultant to contact. Learn what those answers rely on and how professional firms can be…
Sep 30, 2026 · 7 min readContent Syndication and AI Search: Who Gets the Credit?
Republishing articles on bigger platforms can win reach but lose the citation. Learn how syndication affects search and AI answers, and how to keep…
Sep 30, 2026 · 8 min readAI Crawlers and XML Sitemaps: What Is Known and What Helps
XML sitemaps were built for search engines, not AI assistants. See what is known about AI crawlers and sitemaps, and why a clean sitemap…
Sep 30, 2026 · 8 min readAI Assistants Linking to Pages That Don’t Exist: What to Do
AI assistants sometimes send visitors to URLs your site never had, or to old ones. Learn how to find these 404s and which to…
Sep 29, 2026 · 8 min readYMYL Topics in AI Search: Health, Money and Trust
How AI search treats health, finance, legal and safety topics, why sources are chosen more cautiously, and how YMYL businesses can become trusted sources.