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#Structured data

Structured data helps search engines and AI assistants understand what a page is about. Articles tagged here cover Schema.org types, JSON-LD errors and Open Graph for sharing. They explain which types matter for shops, articles, local businesses and FAQs. Each guide shows how to test and fix markup on every page. We also explain what rich results can and cannot bring. Clean structured data is one of the easiest wins in an SEO audit.

Organization Schema: Telling AI Systems Who You AreSep 17, 2026 · 8 min read

Organization Schema: Telling AI Systems Who You Are

How to add Organization and LocalBusiness structured data that tells search engines and AI systems who you are, with a JSON-LD example and common…

FAQ Sections That Work for Readers and AI AnswersSep 16, 2026 · 7 min read

FAQ Sections That Work for Readers and AI Answers

How to write FAQ sections that help readers and AI answers: choosing real questions, writing short self-contained answers, placing and marking them up.

Out-of-Stock and Discontinued Products: What to Do for SEOSep 10, 2026 · 7 min read

Out-of-Stock and Discontinued Products: What to Do for SEO

Keep, redirect, 404 or 410? How to handle temporarily out-of-stock, discontinued and seasonal product pages without losing rankings or frustrating shoppers.

Paywalls, Logins and Gated Content in AI SearchSep 8, 2026 · 7 min read

Paywalls, Logins and Gated Content in AI Search

How paywalls, logins and lead-gen forms affect visibility in AI search, what crawlers can see, and how to keep premium content valuable while staying…

Structured Data on Multilingual Sites: What to TranslateSep 4, 2026 · 7 min read

Structured Data on Multilingual Sites: What to Translate

How to handle schema markup on translated pages: localized text, inLanguage, prices and currency per market, URLs, and the mismatches that break rich results.

Product Pages for AI Shopping Answers: What to FixAug 30, 2026 · 7 min read

Product Pages for AI Shopping Answers: What to Fix

What online shops should fix so AI shopping answers can understand and recommend their products: specs in text, accurate offers, markup, feeds and reviews.

Structured Data Errors: How to Find and Fix Invalid SchemaAug 29, 2026 · 8 min read

Structured Data Errors: How to Find and Fix Invalid Schema

The structured data errors audits find most often, from invalid JSON-LD to missing fields and markup that does not match the page, and how…

International Ecommerce SEO: Selling in Several CountriesAug 23, 2026 · 8 min read

International Ecommerce SEO: Selling in Several Countries

How online shops rank in several countries: store structure, currencies, product data, hreflang for catalogs, shipping and legal pages, and the traps to avoid.

Content Dates and Freshness: Why AI Answers CareAug 21, 2026 · 7 min read

Content Dates and Freshness: Why AI Answers Care

Why visible published and updated dates matter for AI search, how to show them correctly in HTML and markup, and the date mistakes that…

Entity SEO: Helping AI Systems Understand Your BrandAug 16, 2026 · 7 min read

Entity SEO: Helping AI Systems Understand Your Brand

How search engines and AI assistants recognise your business as an entity, why consistent facts matter, and practical steps to get your brand described…

Does Structured Data Help in AI Search? An Honest LookAug 15, 2026 · 7 min read

Does Structured Data Help in AI Search? An Honest Look

What structured data can and cannot do for AI search visibility, which Schema.org types are worth adding, and how to avoid markup that gets…

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