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SEO-Ratgeber in klaren Worten: Crawling, Inhalte, Links, Geschwindigkeit, strukturierte Daten und KI-Suche.
30.09.2026 · 7 Min. LesezeitAI Search for Lawyers, Accountants and Consultants
Clients now ask AI assistants which lawyer, accountant or consultant to contact. Learn what those answers rely on and how professional firms can be…
30.09.2026 · 7 Min. LesezeitRunning International SEO: Roles, Workflow and Ownership
Multilingual sites fail less from bad hreflang than from unclear ownership. Learn which roles, workflows and routines keep every market version healthy.
30.09.2026 · 8 Min. LesezeitBoilerplate Text: How Repeated Blocks Affect Your Pages
Headers, footers, disclaimers and templated blocks repeat on every page. Learn when boilerplate is harmless, when it makes pages look alike and how to…
30.09.2026 · 8 Min. LesezeitWebP and AVIF: Choosing Image Formats for Faster Pages
WebP and AVIF can make images much lighter than JPEG and PNG. Learn how they compare, how to serve them with fallbacks and where…
30.09.2026 · 7 Min. LesezeitContent Syndication and AI Search: Who Gets the Credit?
Republishing articles on bigger platforms can win reach but lose the citation. Learn how syndication affects search and AI answers, and how to keep…
30.09.2026 · 8 Min. LesezeitGeneric ccTLDs Like .io, .co and .ai: How Search Treats Them
Some country domains, such as .io and .co, are treated as generic by Google. Learn what that means for targeting, when a gccTLD is…
30.09.2026 · 7 Min. LesezeitYears in Title Tags: When Adding the Year Helps
A year in a title can signal fresh content or make a page look stale in months. Learn when to add it, how to…
30.09.2026 · 7 Min. LesezeitThird-Party Scripts: How Tags and Widgets Slow Your Site
Chat widgets, trackers and tag managers often cost more speed than your own code. Learn how to measure third-party scripts and load them without…
30.09.2026 · 8 Min. LesezeitAI Crawlers and XML Sitemaps: What Is Known and What Helps
XML sitemaps were built for search engines, not AI assistants. See what is known about AI crawlers and sitemaps, and why a clean sitemap…
30.09.2026 · 7 Min. LesezeitChoosing Which Countries to Target First With SEO
Expanding abroad works best one market at a time. Use existing traffic, local demand, competition and real costs to choose which countries to target…
30.09.2026 · 8 Min. LesezeitLong-Tail Keywords: How to Find Them and Use Them Well
Long-tail keywords are specific searches with lower volume and clearer intent. Learn where to find them, how to judge them and where on your…
30.09.2026 · 8 Min. LesezeitCustom 404 Pages: What a Helpful Not Found Page Needs
A custom 404 page must return the right status code and still help lost visitors. Learn how to set it up, test it and…