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Internationales SEO

Guides for websites in more than one language or country. We explain hreflang, return links, x-default, language attributes and common mistakes that send visitors to the wrong version. Articles show how to audit every language version and fix broken links between them. We cover setups on WordPress with translation plugins and on custom platforms. Each guide ranks fixes by how many pages they affect. Read these articles before adding a new language or market to your site.

Migrating an International Site: ccTLDs to Subfolders and Back03.09.2026 · 8 Min. Lesezeit

Migrating an International Site: ccTLDs to Subfolders and Back

How to move country domains into subfolders, or change an international URL structure: redirect mapping, hreflang, Search Console and monitoring.

How to Launch a New Language Version Without SEO Problems02.09.2026 · 8 Min. Lesezeit

How to Launch a New Language Version Without SEO Problems

A step-by-step plan for adding a new language to your site: scope, staging, translation, hreflang, sitemaps, launch-day checks and the first 90 days.

Search Console for International Sites: Reports That Matter31.08.2026 · 8 Min. Lesezeit

Search Console for International Sites: Reports That Matter

How to use Search Console on a multilingual or multi-country site: properties per version, country and folder filters, indexing checks and wrong versions.

hreflang on JavaScript and Headless Sites: What Can Go Wrong30.08.2026 · 7 Min. Lesezeit

hreflang on JavaScript and Headless Sites: What Can Go Wrong

On JavaScript sites, hreflang, lang and canonical tags often appear only after rendering. How to serve them in the initial HTML and test what…

SEO for Right-to-Left Languages: Arabic, Hebrew and Persian29.08.2026 · 8 Min. Lesezeit

SEO for Right-to-Left Languages: Arabic, Hebrew and Persian

How to launch Arabic, Hebrew, Persian or Urdu versions that work for readers and search engines: dir and lang attributes, mirrored layouts, URLs and…

Beyond Google: Bing, Baidu, Naver and Other Local Search Engines28.08.2026 · 8 Min. Lesezeit

Beyond Google: Bing, Baidu, Naver and Other Local Search Engines

In some markets Google is not the only search engine that matters. How Bing, Baidu, Yandex, Naver and Seznam differ, and what that means…

Internal Linking on Multilingual Sites: Rules That Work27.08.2026 · 8 Min. Lesezeit

Internal Linking on Multilingual Sites: Rules That Work

How to link within and across languages on a multilingual site: keep links in the page's language, use the switcher for cross-language links and…

How Google Detects the Language of a Page, and Why It Matters25.08.2026 · 8 Min. Lesezeit

How Google Detects the Language of a Page, and Why It Matters

Google works out a page's language from its visible text, not from lang or hreflang. Learn what that means for mixed-language pages, templates and…

Multilingual vs Multi-Regional Sites: What Is the Difference?24.08.2026 · 8 Min. Lesezeit

Multilingual vs Multi-Regional Sites: What Is the Difference?

Multilingual sites target languages; multi-regional sites target countries. Learn the difference, when you need each, and how it changes URLs and hreflang.

International Ecommerce SEO: Selling in Several Countries23.08.2026 · 8 Min. Lesezeit

International Ecommerce SEO: Selling in Several Countries

How online shops rank in several countries: store structure, currencies, product data, hreflang for catalogs, shipping and legal pages, and the traps to avoid.

Should You Translate URL Slugs on a Multilingual Site?21.08.2026 · 8 Min. Lesezeit

Should You Translate URL Slugs on a Multilingual Site?

Translated or original-language slugs? The SEO and usability trade-offs, handling accents and non-Latin scripts, and changing slugs without losing traffic.

Language Switcher Best Practices for SEO and Usability20.08.2026 · 7 Min. Lesezeit

Language Switcher Best Practices for SEO and Usability

How to build a language switcher that search engines can crawl and visitors understand: real links, equivalent pages, native language names and no flags.

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