SEO internazionale
Guides for websites in more than one language or country. We explain hreflang, return links, x-default, language attributes and common mistakes that send visitors to the wrong version. Articles show how to audit every language version and fix broken links between them. We cover setups on WordPress with translation plugins and on custom platforms. Each guide ranks fixes by how many pages they affect. Read these articles before adding a new language or market to your site.
3 set 2026 · 8 min di letturaMigrating an International Site: ccTLDs to Subfolders and Back
How to move country domains into subfolders, or change an international URL structure: redirect mapping, hreflang, Search Console and monitoring.
2 set 2026 · 8 min di letturaHow to Launch a New Language Version Without SEO Problems
A step-by-step plan for adding a new language to your site: scope, staging, translation, hreflang, sitemaps, launch-day checks and the first 90 days.
31 ago 2026 · 8 min di letturaSearch Console for International Sites: Reports That Matter
How to use Search Console on a multilingual or multi-country site: properties per version, country and folder filters, indexing checks and wrong versions.
30 ago 2026 · 7 min di letturahreflang on JavaScript and Headless Sites: What Can Go Wrong
On JavaScript sites, hreflang, lang and canonical tags often appear only after rendering. How to serve them in the initial HTML and test what…
29 ago 2026 · 8 min di letturaSEO for Right-to-Left Languages: Arabic, Hebrew and Persian
How to launch Arabic, Hebrew, Persian or Urdu versions that work for readers and search engines: dir and lang attributes, mirrored layouts, URLs and…
28 ago 2026 · 8 min di letturaBeyond Google: Bing, Baidu, Naver and Other Local Search Engines
In some markets Google is not the only search engine that matters. How Bing, Baidu, Yandex, Naver and Seznam differ, and what that means…
27 ago 2026 · 8 min di letturaInternal Linking on Multilingual Sites: Rules That Work
How to link within and across languages on a multilingual site: keep links in the page's language, use the switcher for cross-language links and…
25 ago 2026 · 8 min di letturaHow Google Detects the Language of a Page, and Why It Matters
Google works out a page's language from its visible text, not from lang or hreflang. Learn what that means for mixed-language pages, templates and…
24 ago 2026 · 8 min di letturaMultilingual vs Multi-Regional Sites: What Is the Difference?
Multilingual sites target languages; multi-regional sites target countries. Learn the difference, when you need each, and how it changes URLs and hreflang.
23 ago 2026 · 8 min di letturaInternational Ecommerce SEO: Selling in Several Countries
How online shops rank in several countries: store structure, currencies, product data, hreflang for catalogs, shipping and legal pages, and the traps to avoid.
21 ago 2026 · 8 min di letturaShould You Translate URL Slugs on a Multilingual Site?
Translated or original-language slugs? The SEO and usability trade-offs, handling accents and non-Latin scripts, and changing slugs without losing traffic.
20 ago 2026 · 7 min di letturaLanguage Switcher Best Practices for SEO and Usability
How to build a language switcher that search engines can crawl and visitors understand: real links, equivalent pages, native language names and no flags.